Read e-book online Coming Soon: Film Trailers and the Selling of Hollywood PDF

By Keith M. Johnston

ISBN-10: 0786444320

ISBN-13: 9780786444328

The audience’s first publicity to a brand new motion picture is frequently within the kind of a “coming allure” trailer, and brief previews also are a forefront for rising expertise and visible ideas. This ebook demonstrates how the trailer has knowledgeable audiences in new movie applied sciences reminiscent of synchronized sound, widescreen and 3-D, tracing the trailer’s prestige as a trailblazer directly to new media monitors and retailers equivalent to tv, the net, and the iPod. The impression and use of latest applied sciences and the evolution of trailers past the large monitor is into the electronic era.

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Coming Soon: Film Trailers and the Selling of Hollywood Technology by Keith M. Johnston

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